With the recent release of the Veronica Mars movie, it’s about time Hollywood started crowdsourcing their ideas and not just their budgets. Well it’s about to happen, with a triumvirate of Jon M Chu, Jason Blum, and Scooter Braun announcing their plans for a Jem and the Holograms movie.
For those of you unfamiliar with Jem and the Holograms, it was an animated series that ran from 1985 to 1988, chronicling the adventures of a music executive named Jerrica Benton, who used her earrings to transform into the mysterious frontwoman of The Holograms. It was the ’80s, y’know?
Jon M Chu, best known as the director of Step Up 2, Jason Blum, the producer behind the Paranormal Activity franchise, and Scooter Braun, the man who gave us Justin Bieber (inspiring combo, we know), are looking to bring the series into the world of live action and the 21st Century.
Despite the tragic trio behind the feature, the production concept is novel and could prove a boon for the project. The three have starred in a YouTube video in which they ask fans to send in videos explaining what they like about Jem, as well as audition clips from potential cast members.
And as Deadline reports, the plot seems to come right from the heart of the 21st Century zeitgeist. While the original series was set in the pre-Napster, pre-iPod world of the 1980s record industry, the film will inhabit a universe in which labels have been replaced by the web:
“Mixing music, art, technology, and fairytale, ‘Jem And The Holograms’ reimagines Jem for a whole new generation with themes of being true to who you are in a multitasking, hyperlinked social-media age.
“When an orphaned teenage girl becomes an online recording sensation, she and her sisters embark on a music-driven scavenger hunt – one that sends them on an adventure across Los Angeles in an attempt to unlock a final message left by her father.”
Readers can check out Chu, Blum, and Braun’s announcement vid below. Production is set to begin this autumn, with Chu directing from a script penned by Ryan Landels, whose previous credits appear to be mostly TV-movies and a series called The LXD: The Legion of Extraordinary Dancers.
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